Taking media calls Reporters may call for your reaction to comments or events. At times these may be cold calls, asking you to respond to something that you have not heard about. The stakes can be high, so be sure to negotiate the interview. You can respond immediately (if you feel prepared), or promise to... Continue Reading →

In preparing for a speech, news conference, interview or any public event, take time to find somewhere to spend a few minutes to relax and get centered. You can do this in a vehicle, a studio waiting room, a washroom, even on a chair in a crowded room. Sit comfortably with your hands hanging loosely... Continue Reading →

The timing of a release should be sensitive to news deadlines. You need a headline, a date, a release date (usually Immediate) and a dateline (the location from where it originates). Keep releases short (one page). Add biographical information or a Backgrounder on a second page if needed. Put the most important information near the... Continue Reading →

The decision about whether to attend an all-candidates’ debate (if you are in a political campaign) is a strategic one, but usually you should do it – voters and media expect it, and it gives you a chance to shine. During the debate, strive to be the most reasonable person in the studio (or room).... Continue Reading →